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We are looking for a
BRAND MANAGER /
EDITORIAL CONTENT PRODUCER


Knit Stars is on a mission to Knit the World Together. We are a global brand with virtual masterclasses, a monthly yarn club, a busy e-commerce store and a flagship yarn store located in Tulsa, Oklahoma, USA.

We are looking for an exceptionally thoughtful, collaborative, and highly-organized individual to serve as our brand manager and editorial content producer. This role will act as our ‘brand guardian’ to maintain brand integrity across all marketing initiatives and communications, as well as manage our lively editorial calendar and content production. 

The work is remote, and the ideal candidate will have experience launching and measuring advertising and marketing campaigns across channels and strategies.

We’re  interviewing now for an immediate (flexible) start-date. This is a full time remote employee position, with generous vacation time, flexibility with daily schedules, competitive salary and benefits, including enrollment in Profit Sharing.

Our team is committed to justice, equity, inclusion, and anti-racist behavior and practices. We encourage Black, Indigenous, Latinx, Asian, and those who hold other marginalized identities to apply.


BRAND MANAGER /
EDITORIAL CONTENT PRODUCER

Position Overview. This role will act as our ‘brand guardian’ to maintain brand integrity across all marketing initiatives and communications, as well as manage our lively editorial calendar and content production. 

The ideal candidate will have a strong background in the running and completion of multiple projects at the same time, with a high level of team collaboration. This individual should be highly organized with exceptional communication and problem-solving skills with the ability to lead a team of people.


Job Responsibilities & Duties

Brand Management

  • Make, maintain and propagate branding decisions consistently across the business/team and to all customer touch-points. 
  • Educate team on the Brand Voice, Brand Book and other branding guidelines.
  • Represent brand strategy in promotional strategy meetings with Marketing.
  • Work with Relationships Manager and Store Operations team to make key yarn decisions so that downstream inventory and promotional decisions are made in a timely manner.


Editorial Content Production

  • Manage all editorial content from conception to finished drafts. This includes Knit Stars Tips, weekly Scoop newsletter, product photography and graphic design. Manage copywriters. 
  • Maintain 52 week editorial calendar across all communication channels (weekly newsletter, blog, social, etc)
  • Partner with Marketing Director and Relationships Manager to create monthly, quarterly, annual flow and focus of weekly newsletter to reach sales goals.
  • Have a strategic eye for mining and repurposing existing assets into compelling and channel-appropriate content. 
  • Research and test new and innovative ways to communicate the brand and the Knit Stars story.
  • Copy-edit and proof editorial content, and write content when needed.
  • Manage in-house production efforts for new seasons of Knit Stars. Oversee video edits, workshop assets and drive deadlines to assure content is delivered on time and on brand. Manage production vendors (video team, video editing team, etc).


Qualifications

  • 2+ years of experience working in brand management and/or multi-channel content production in B2C
  • Experience in an e-commerce or DNVB business, and in an omni-channel environment with retail presence
  • Expertise managing the production of editorial content on a weekly basis, maintaining a 52-week calendar, hitting deadlines and maintaining quality 
  • Customer-centric mindset and the ability to understand KnitStars target consumer
  • Art direction experience and a passion for writing copy for knitting/crocheting audience is a major plus
  • Strong project management, attention to detail, and a no-task-too-small mentality
  • Bonus: A love of yarn, knitting/crocheting, and creativity

About the Company:

Knit Stars began 16 years ago as a yarn store and has grown into a mission-driven brand at the forefront of the modern maker movement, with constituents in 50+ countries worldwide. Through our shared passion, we have an opportunity to break down barriers and make beautiful progress – as artists, and as global citizens. We’d love for you to join us in our mission to Knit the World Together.

We offer a flexible work environment with high values of health, wellbeing and personal growth. We welcome new team members who are passionate about making a difference in people’s lives and excited to be part of an inspired and dedicated team.


Our Operating Values:

We have a team mindset. We know we are better together and work with all team members toward our common goals.

We are uplifting – we speak well of ourselves, our team members and our customers, resolving issues without gossip and always being kind.

We are resourceful – we take initiative and seek out solutions before raising issues.

We are entrepreneurial and growing fast, so we surface mistakes and problems early so that the team has the best chance to make a new plan and achieve positive results.

We value creativity and inclusivity – we embrace new ideas and perspectives as we work toward our mission to Knit the World Together.

We are committed to diversity of all kinds — race, ethnicity, religion, sexual identity, gender identity, age, geodiversity — and the inclusion of people with disabilities. We believe Black Lives Matter. We believe we are better and stronger together. 

How to Apply:

This is an exciting opportunity to join a company with inspiring values and a real focus on the benefit of others. We care deeply about the work that we do and each other. If you feel aligned with this mission, please apply here.

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