Your art matters. You deserve to spend time with it. You deserve the good yarn! We’re here to help.
Nearly two decades ago, while raising 3 kids and running another business with her husband, Shelley Brander started an improbable “side hustle” and opened Loops, a modern yarn store in Tulsa, Oklahoma.
Ever since she learned to knit at age 16, Shelley was hooked – but lonely. She longed for like-minded fiber friends looking for softer yarns, modern projects and more authentic connection.
Today, Loops has become Knit Stars, a 6,000+ sq ft creative emporium that’s at the forefront of the modern maker movement. We’re on a mission to Knit the World Together.™
As a new yarn store owner, Shelley struggled to attract top-tier teachers to travel to her shop. Finally, Lucy Neatby said “yes!” – and the workshop was so transformative, Shelley was convinced that every knitter deserved this kind of intimate learning experience.
So in 2016, Knit Stars masterclasses were born! Drawing on her background in storytelling and video production, Shelley and her award-winning crew traveled to each Star’s hometown, filming a mini-documentary to go with each online workshop. The result was a Star-packed, super-learning event like no other!
Today, Knit Stars Masterclass enters its 7th Season, with 70+ Star workshops. Tens of thousands of yarn lovers from 50+ countries have discovered the transformative power that the Knit Stars experience can have on their creative journeys.
We started our Club 7 years ago, bringing our unique, “curated AF” in-store experience to knitters everywhere.
Today, Knit Stars Club sends thousands of legendary “blue bag” kits around the world each quarter. Star designers collab with Star dyers to create one-of-a-kind yarns to go with one-of-a-kind patterns – plus extra surprises and a collectible enamel pin in each kit.
But perhaps even better than the kits is the Star Treatment you’ll get from the Club year-round. You’ll connect with positive, like-minded Club members worldwide…enjoy insider access to special events and online salons with the Stars, and receive 24/7/365 concierge service from the Knit Stars team. You’ll be amazed what you can accomplish with all of this connection, inspiration and support year-round!
Through our shared passion, we have an opportunity to break down barriers and make beautiful progress – as artists, and as global citizens. Join us in our mission to Knit the World Together
Watch this short TEDx video, where Shelley connects craft and activism to promote positive change.
Read Shelley’s latest book, “Move the Needle: Yarns from an Unlikely Entrepreneur” – now a Wall Street Journal Top 10 Best Seller.
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