About + Media

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It all started with a dream.

Twenty years ago, while raising 3 small children and running a branding agency, Shelley Brander started an improbable side hustle - she opened a yarn store.

You see, ever since Shelley learned to knit at age 16, she was hooked - but lonely. She longed for like-minded, adventurous fiber friends and more meaningful connections.

Today, Shelley has gone from selling the yarns to telling the yarns, full time. She and her intrepid production team travel the world, filming the world's most brilliant knit and crochet Stars in their own home studios, giving you a chance to really get to know them on a human level before you learn from them.

Now in its 10th Anniversary Season, Knit Stars has filmed more than 100 documentary masterclasses on five continents and growing. With fiber artist devotees in 65+ countries, it's changed the way Yarnies learn, connect and grow.

Together, we're knitting and crocheting the world together. ™