It all started 18 years ago this week, with a dream and an idea. A dream to build a more modern, friendlier yarn shop. And an idea to build a whole wall of yarn where you could find a great project, fast. Last night we debuted our 35th Hot Loops Wall. And thanks to the…

This week, as we’re scurrying around preparing to reveal our 37th Hot Loops project wall… The “OG” Hot Loops model is graduating from college. Since we opened the doors of our first yarn store in 2005, you’ve watched my youngest, Mallory, grow up. Funny story: Mal has always been a bit of a reluctant model. At…

Hello yarn lovers! Call me smitten. Call me a proud mama. Together, we’ve done it again – we’ve created quite a stir in the yarn world! Hundreds have joined the new Knit Stars Yarniverse since we rolled it out. I love what Ash has to say… “It is so refreshing and humbling to be a part of…

Hello fellow Yarnie! I hope this week’s newsletter finds you well and ensconced in at least one delicious project. Personally, I must confess I’ve made exactly zero stitches this week. The reason… Last week, Hot Luke and I packed up and moved from South Florida to Northwest Florida, and this week, his boss wants us…

This past week Instagram has been abuzz as the yet-to-be revealed Knit Stars Masterclass Season 8 Stars dropped cryptic hints on their feeds. Did you catch any of them? It’s been sooo delightfully difficult to keep it all under wraps for the better part of a year – all the hush-hush planning, the squeals of delight, and…

I can barely stand it… It’s almost time!!! In just a couple of days, the Stars for our upcoming Masterclass Season 8 premiere will start dropping hints on Instagram… And then this Friday April 21 they’ll all announce together on Instagram – and Earlybird signups will begin! We’ve all kept this secret for almost a year, which…

Just two years ago, Louis Boria was working full-time in a hospital, repeatedly getting sick with COVID while trying to keep his fledgling knit design business afloat. Sure, he’d had a big break – a broadway star snapped a photo of Louis while he was knitting on a Brooklyn subway, and the photo went viral.…

“I just felt flat,” Gin admitted. “All through lockdown, knitting kept me sane. But I hadn’t felt excitement about knitting in a long time. I thought, something has to change. I need some joy in my life.” How about you? Could you use more joy and creativity in your life?  For the past few years,…

Hi everyone, Sunnie back again for another newsletter takeover 😎! I hope this newsletter finds you well. In last week’s Yarniverse LIVE, I was blown away by our special guest, Season 7 Star Mary Martin, and her story that fueled the development of her innovative Fission and Fusion Knitting techniques. In case you weren’t there, I’ll let…

    This week y’all have had me in all my feels. My weekend was a little rough. First off, I’m in a hand splint (ruptured ligament in my right pointer finger) and tried knitting on the plane – a definite no-go for the next 6 weeks 😩. Then all my credit cards and license…

Nearly a decade ago, we designed a scarf that was so fast and easy, it was almost a cheat. A tiny rectangle with loooooong fringe that could be made in half an hour, start to finish. We called it the Necks Big Thing (I know – it’s ok to groan at the dad joke) and…

    Thank you for a beautiful response to Moving the Needle last week. Your words filled my soul and I am so grateful that people take the time to read this newsletter. It’s always amazing to hear from you!  Although we did receive a little bit of backlash over the fact that the newsletter was exclusively…