Shelley Brander

It was 3am, in the wee hours before we opened our 3rd Loops location, at 61st and Yale in Tulsa. We’d all been in a mad rush for months, as we wound down two smaller locations, moved everything into storage. and built out the new store. Sherri Torrez had been crocheting chain-link rings for weeks…

Recently, I was scrolling the ‘gram and something grabbed my eye. I’d never seen anything quite like it. Then I glanced at the account and saw that it was @nancymarchantbrioche – none other than Nancy Marchant from Knit Stars Season 2… I reached out and asked if we could zoom and catch up, so she…

There’s nothing quite like opening the box with the first printed copy of your very own book. It’s difficult to explain the swarm of emotions. Excitement and exhaustion. Relief and trepidation. Not unlike giving birth…you’re so proud of what you’ve made, and you’re holding your breath as you prepare for it to go out into…

Today I’d like to introduce you to Alonso (the man, not the baby alpaca :)) Five years ago, I met Alonso in Arequipa, Peru, where we were filming what would become the first double-header workshop release of Knit Stars Masterclass Season 4. I first met Alonso briefly when we arrived for our first day of…

First, thank you for all of the kind responses to last week’s story about the fearless Corinne. I had so much fun putting that together, and am hoping to do more profiles like that in the future, so you can keep getting to know your amazing, fellow community members. And second, today I have a…

“Chase your dreams and never give up! Be your true goofy, authentic self, imperfections and all, because our lives are too short and this life is filled with perfect imperfections.” These are the wise words of Ross Taylor, the featured dyer of the new Fall Hot Loops Wall. Just a few short years ago, Ross…

Have you ever had such a magical experience, you were afraid to share it, for fear the bubble might pop and you’d realize it was all a dream? That’s what my first Rhinebeck felt like. I’ve put off writing this week’s newsletter because I just wanted to swim in the magic a little bit longer.…

This week, we’re winding down our sale on Knit Stars Masterclass Seasons 1-7… And I thought, let’s finish the sale on a fun note! So this is your chance to test your Knit Stars knowledge. ✨Knit Stars Trivia ✨ To enter, follow these simple steps: STEP 1: Hit reply to this email STEP 2: In…

Editors Note: To access Knit Stars Masterclass Seasons on sale (or join the waitlist for the next offering), go here. People often ask (especially during our sale weeks), “Shelley, what’s your favorite Knit Stars season?” It’s like asking me, “Which is your favorite child?”  So I thought it might be helpful, to those of you…

Have you heard the news? We wanted you to be first to know…the featured dyer for the Fall 2023 Hot Loops Wall Reveal is going to be none other than… 🥁🥁🥁🥁🥁… Ross Taylor of Twisted Ambitions Yarn! If you’ve been following all the building anticipation for our upcoming Knit Stars Masterclass Premiere, you know that…

Happy Sunday Mandy, This past Monday wasn’t so much a Monday as a MONDDDAYYYYY. Ever had one of those? So by Tuesday I was really in need of a mood booster. Then voila, I opened up our Facebook Masterclass group and there was this cool new feature called Mood Booster Chat. I started up the…

This week I’m having an I CAN week. (You know, one of those weeks where it seems like maybe I can’t, so I look for little positive reminders that YES I CAN.) So I thought it would be a great time to help you have an I CAN week, too. I started the week out…

So GG, Casapinka and Joji walk into a yarn shop… OK, it may sound like a joke, but I assure you it’s REAL. Three living yarn legends – Gaye Glasspie, Casapinka and Joji Locatelli! – are all going to be part of our upcoming Season 8 Sneak-Peek Screening event, September 9 from 1-5pm ET.And did…

Happy Yarnday, Mandy! I don’t know about you, but it’s not often I finish a Work In Progress ahead of schedule… 😅 But that’s exactly what’s happened with our next Knit Stars Masterclass Premiere Season! The Stars of our upcoming Premiere Masterclass Season and our stellar production team have truly leveled up this year. The…

She was such a good girl. I got her in May 2010, on a car carrier from California. She only had a few thousand miles on her. I knitted a swatch with bulky white yarn. Brent scanned it and designed a wrap. And the Loopsmobile was born. I had never really been a “car person.”…