Corinne: “Hello?” Me: “Hi Corinne! Am I pronouncing your name right?” Corinne: “Yes. Wait…who is this. It sounds like…Shelley?” Me: (laughing) “It IS Shelley! How did you know?” Corinne: (laughing now too) “I was watching Ginnifer Goodwin’s workshop yesterday, and you talk a lot in it…so I recognized your voice! But why are you calling…

Hi from somewhere in Nebraska, where we celebrated Thanksgiving with Hot Luke’s extended fam. Dear reader, I hope this email finds you rested and relaxing after a busy week. A couple weeks ago, after a particularly challenging hot yoga session where I had been a bit disappointed in my balance and “performance” that day, my…

When Olga Buraya-Kefelian @olgajazzy was growing up in Belarus, she would save up money each month to buy a Cosmopolitan magazine. She and her mother, a seamstress, would pore over the pages together. They couldn’t afford to buy the clothes, but her mom would sew and Olga would knit. Then Olga married her enlisted spouse, and…

I don’t know about you, but I’ve had more hat-making mishaps than any other kind of yarn disaster. There was the time I didn’t swatch, and ended up with a hat so big it came down past my nose (remember Mushmouth from Fat Albert?) And the time I used the wrong yarn, so my brim…

“Chase your dreams and never give up! Be your true goofy, authentic self, imperfections and all, because our lives are too short and this life is filled with perfect imperfections.” These are the wise words of Ross Taylor, the featured dyer of the new Fall Hot Loops Wall. Just a few short years ago, Ross…

Have you ever had such a magical experience, you were afraid to share it, for fear the bubble might pop and you’d realize it was all a dream? That’s what my first Rhinebeck felt like. I’ve put off writing this week’s newsletter because I just wanted to swim in the magic a little bit longer.…

Can you believe it? It’s my first time. After 18 years in this amazing business…my very first Rhinebeck! So I’m writing your newsletter a couple days early this week, and it’ll be a bit shorter than usual since I’m busy packing (and freaking out a bit with all the excitement!) Before I forget, since I’m…

We all have our favorites. Each of us follows lots of different independent dyers and makers. Every day my feed is full of new colors and fibers, each handmade as a true (and often backbreaking) labor of love. Each with its own story of a beautiful, creative human who brought it to life. I try…

Apparently you Yarnies are into trivia! 😎 Last week’s Knit Stars Trivia was such a hit, we’re doing it again…this time with questions about our upcoming Masterclass Season 8 Premiere. This week’s winner will receive an updated “Nice Ice Baby” package of Season 8 exclusive yarns, kits and extras…including this new, commemorative Koigu Pencil Box…

     

This week, we’re winding down our sale on Knit Stars Masterclass Seasons 1-7… And I thought, let’s finish the sale on a fun note! So this is your chance to test your Knit Stars knowledge. ✨Knit Stars Trivia ✨ To enter, follow these simple steps: STEP 1: Hit reply to this email STEP 2: In…

Editors Note: To access Knit Stars Masterclass Seasons on sale (or join the waitlist for the next offering), go here. People often ask (especially during our sale weeks), “Shelley, what’s your favorite Knit Stars season?” It’s like asking me, “Which is your favorite child?”  So I thought it might be helpful, to those of you…

Have you heard the news? We wanted you to be first to know…the featured dyer for the Fall 2023 Hot Loops Wall Reveal is going to be none other than… 🥁🥁🥁🥁🥁… Ross Taylor of Twisted Ambitions Yarn! If you’ve been following all the building anticipation for our upcoming Knit Stars Masterclass Premiere, you know that…

Happy Sunday Mandy, This past Monday wasn’t so much a Monday as a MONDDDAYYYYY. Ever had one of those? So by Tuesday I was really in need of a mood booster. Then voila, I opened up our Facebook Masterclass group and there was this cool new feature called Mood Booster Chat. I started up the…

This week I’m having an I CAN week. (You know, one of those weeks where it seems like maybe I can’t, so I look for little positive reminders that YES I CAN.) So I thought it would be a great time to help you have an I CAN week, too. I started the week out…

So GG, Casapinka and Joji walk into a yarn shop… OK, it may sound like a joke, but I assure you it’s REAL. Three living yarn legends – Gaye Glasspie, Casapinka and Joji Locatelli! – are all going to be part of our upcoming Season 8 Sneak-Peek Screening event, September 9 from 1-5pm ET.And did…

WHOA y’all! The first day we opened registration, we had more than 1,000 yarnies sign up! (And lots of you added the All-In VIP package, too – thank you! ❤️) In case you missed it, here’s what is happening the weekend of September 9th… 📽FREE 4-hour Masterclass Premiere Screening Party – sign up for the…

Happy Yarnday, Mandy! I don’t know about you, but it’s not often I finish a Work In Progress ahead of schedule… 😅 But that’s exactly what’s happened with our next Knit Stars Masterclass Premiere Season! The Stars of our upcoming Premiere Masterclass Season and our stellar production team have truly leveled up this year. The…

She was such a good girl. I got her in May 2010, on a car carrier from California. She only had a few thousand miles on her. I knitted a swatch with bulky white yarn. Brent scanned it and designed a wrap. And the Loopsmobile was born. I had never really been a “car person.”…

Sometimes our Stars have hobbies outside of fiber arts that surprise us in the best possible way. During our pre-production meeting with upcoming Season 8 Star Hélène Magnússon, I casually asked what she does when she’s not knitting up gorgeous traditional Icelandic lopi sweaters. Her answer surprised and delighted us. “Well, there’s the pole!” Hélène…