KNIT STARS BLOG!

🧶Meet the fearless Corinne

Corinne: “Hello?” Me: “Hi Corinne! Am I pronouncing your name right?” Corinne: “Yes. Wait…who is this. It sounds like…Shelley?” Me: (laughing) “It IS Shelley! How did you know?” Corinne: (laughing now too) “I was watching Ginnifer Goodwin’s workshop yesterday, and you talk a lot in it…so I recognized your voice! But why are you calling…
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🧶The story of the cracked pot

Hi from somewhere in Nebraska, where we celebrated Thanksgiving with Hot Luke’s extended fam. Dear reader, I hope this email finds you rested and relaxing after a busy week. A couple weeks ago, after a particularly challenging hot yoga session where I had been a bit disappointed in my balance and “performance” that day, my…
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🧶How far would you walk uphill for inspiration?

When Olga Buraya-Kefelian @olgajazzy was growing up in Belarus, she would save up money each month to buy a Cosmopolitan magazine. She and her mother, a seamstress, would pore over the pages together. They couldn’t afford to buy the clothes, but her mom would sew and Olga would knit. Then Olga married her enlisted spouse, and…
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🧶A tale of two hats

I don’t know about you, but I’ve had more hat-making mishaps than any other kind of yarn disaster. There was the time I didn’t swatch, and ended up with a hat so big it came down past my nose (remember Mushmouth from Fat Albert?) And the time I used the wrong yarn, so my brim…
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🧶 Presenting…your new Hot Loops Wall!

“Chase your dreams and never give up! Be your true goofy, authentic self, imperfections and all, because our lives are too short and this life is filled with perfect imperfections.” These are the wise words of Ross Taylor, the featured dyer of the new Fall Hot Loops Wall. Just a few short years ago, Ross…
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🧶Jasmina’s unforgettable story

Have you ever had such a magical experience, you were afraid to share it, for fear the bubble might pop and you’d realize it was all a dream? That’s what my first Rhinebeck felt like. I’ve put off writing this week’s newsletter because I just wanted to swim in the magic a little bit longer.…
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🧶 Finished…just in time!

Can you believe it? It’s my first time. After 18 years in this amazing business…my very first Rhinebeck! So I’m writing your newsletter a couple days early this week, and it’ll be a bit shorter than usual since I’m busy packing (and freaking out a bit with all the excitement!) Before I forget, since I’m…
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🧶How to support 12 indie makers all at once

We all have our favorites. Each of us follows lots of different independent dyers and makers. Every day my feed is full of new colors and fibers, each handmade as a true (and often backbreaking) labor of love. Each with its own story of a beautiful, creative human who brought it to life. I try…
Read More

🧶The pattern Beth makes on repeat

Apparently you Yarnies are into trivia! 😎 Last week’s Knit Stars Trivia was such a hit, we’re doing it again…this time with questions about our upcoming Masterclass Season 8 Premiere. This week’s winner will receive an updated “Nice Ice Baby” package of Season 8 exclusive yarns, kits and extras…including this new, commemorative Koigu Pencil Box…
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Trivia time (win a Joji bag!)

This week, we’re winding down our sale on Knit Stars Masterclass Seasons 1-7… And I thought, let’s finish the sale on a fun note! So this is your chance to test your Knit Stars knowledge. ✨Knit Stars Trivia ✨ To enter, follow these simple steps: STEP 1: Hit reply to this email STEP 2: In…
Read More

My Love Letters to Knit Stars Seasons 1-7

Editors Note: To access Knit Stars Masterclass Seasons on sale (or join the waitlist for the next offering), go here. People often ask (especially during our sale weeks), “Shelley, what’s your favorite Knit Stars season?” It’s like asking me, “Which is your favorite child?”  So I thought it might be helpful, to those of you…
Read More

🧶 Who’s the next Hot Loops dyer?

Have you heard the news? We wanted you to be first to know…the featured dyer for the Fall 2023 Hot Loops Wall Reveal is going to be none other than… 🥁🥁🥁🥁🥁… Ross Taylor of Twisted Ambitions Yarn! If you’ve been following all the building anticipation for our upcoming Knit Stars Masterclass Premiere, you know that…
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🧶Mood booster

Happy Sunday Mandy, This past Monday wasn’t so much a Monday as a MONDDDAYYYYY. Ever had one of those? So by Tuesday I was really in need of a mood booster. Then voila, I opened up our Facebook Masterclass group and there was this cool new feature called Mood Booster Chat. I started up the…
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🧶Yes you can!

This week I’m having an I CAN week. (You know, one of those weeks where it seems like maybe I can’t, so I look for little positive reminders that YES I CAN.) So I thought it would be a great time to help you have an I CAN week, too. I started the week out…
Read More

🧶Meet the fearless Corinne

Corinne: “Hello?” Me: “Hi Corinne! Am I pronouncing your name right?” Corinne: “Yes. Wait…who is this. It sounds like…Shelley?” Me: (laughing) “It IS Shelley! How did you know?” Corinne: (laughing now too) “I was watching Ginnifer Goodwin’s workshop yesterday, and you talk a lot in it…so I recognized your voice! But why are you calling…
Read More

🧶The story of the cracked pot

Hi from somewhere in Nebraska, where we celebrated Thanksgiving with Hot Luke’s extended fam. Dear reader, I hope this email finds you rested and relaxing after a busy week. A couple weeks ago, after a particularly challenging hot yoga session where I had been a bit disappointed in my balance and “performance” that day, my…
Read More

🧶How far would you walk uphill for inspiration?

When Olga Buraya-Kefelian @olgajazzy was growing up in Belarus, she would save up money each month to buy a Cosmopolitan magazine. She and her mother, a seamstress, would pore over the pages together. They couldn’t afford to buy the clothes, but her mom would sew and Olga would knit. Then Olga married her enlisted spouse, and…
Read More

🧶A tale of two hats

I don’t know about you, but I’ve had more hat-making mishaps than any other kind of yarn disaster. There was the time I didn’t swatch, and ended up with a hat so big it came down past my nose (remember Mushmouth from Fat Albert?) And the time I used the wrong yarn, so my brim…
Read More

🧶 Presenting…your new Hot Loops Wall!

“Chase your dreams and never give up! Be your true goofy, authentic self, imperfections and all, because our lives are too short and this life is filled with perfect imperfections.” These are the wise words of Ross Taylor, the featured dyer of the new Fall Hot Loops Wall. Just a few short years ago, Ross…
Read More

🧶Jasmina’s unforgettable story

Have you ever had such a magical experience, you were afraid to share it, for fear the bubble might pop and you’d realize it was all a dream? That’s what my first Rhinebeck felt like. I’ve put off writing this week’s newsletter because I just wanted to swim in the magic a little bit longer.…
Read More

🧶 Finished…just in time!

Can you believe it? It’s my first time. After 18 years in this amazing business…my very first Rhinebeck! So I’m writing your newsletter a couple days early this week, and it’ll be a bit shorter than usual since I’m busy packing (and freaking out a bit with all the excitement!) Before I forget, since I’m…
Read More

🧶How to support 12 indie makers all at once

We all have our favorites. Each of us follows lots of different independent dyers and makers. Every day my feed is full of new colors and fibers, each handmade as a true (and often backbreaking) labor of love. Each with its own story of a beautiful, creative human who brought it to life. I try…
Read More

🧶The pattern Beth makes on repeat

Apparently you Yarnies are into trivia! 😎 Last week’s Knit Stars Trivia was such a hit, we’re doing it again…this time with questions about our upcoming Masterclass Season 8 Premiere. This week’s winner will receive an updated “Nice Ice Baby” package of Season 8 exclusive yarns, kits and extras…including this new, commemorative Koigu Pencil Box…
Read More

Trivia time (win a Joji bag!)

This week, we’re winding down our sale on Knit Stars Masterclass Seasons 1-7… And I thought, let’s finish the sale on a fun note! So this is your chance to test your Knit Stars knowledge. ✨Knit Stars Trivia ✨ To enter, follow these simple steps: STEP 1: Hit reply to this email STEP 2: In…
Read More

My Love Letters to Knit Stars Seasons 1-7

Editors Note: To access Knit Stars Masterclass Seasons on sale (or join the waitlist for the next offering), go here. People often ask (especially during our sale weeks), “Shelley, what’s your favorite Knit Stars season?” It’s like asking me, “Which is your favorite child?”  So I thought it might be helpful, to those of you…
Read More

🧶 Who’s the next Hot Loops dyer?

Have you heard the news? We wanted you to be first to know…the featured dyer for the Fall 2023 Hot Loops Wall Reveal is going to be none other than… 🥁🥁🥁🥁🥁… Ross Taylor of Twisted Ambitions Yarn! If you’ve been following all the building anticipation for our upcoming Knit Stars Masterclass Premiere, you know that…
Read More

🧶Mood booster

Happy Sunday Mandy, This past Monday wasn’t so much a Monday as a MONDDDAYYYYY. Ever had one of those? So by Tuesday I was really in need of a mood booster. Then voila, I opened up our Facebook Masterclass group and there was this cool new feature called Mood Booster Chat. I started up the…
Read More

🧶Yes you can!

This week I’m having an I CAN week. (You know, one of those weeks where it seems like maybe I can’t, so I look for little positive reminders that YES I CAN.) So I thought it would be a great time to help you have an I CAN week, too. I started the week out…
Read More

Knit Stars

🧶So GG, Casapinka and Joji walk into a yarn shop…

So GG, Casapinka and Joji walk into a yarn shop… OK, it may sound like a joke, but I assure you it’s REAL. Three living yarn legends – Gaye Glasspie, Casapinka and Joji Locatelli! – are all going to be part of our upcoming Season 8 Sneak-Peek Screening event, September 9 from 1-5pm ET.And did…
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🧶She talked him down from $10,000

WHOA y’all! The first day we opened registration, we had more than 1,000 yarnies sign up! (And lots of you added the All-In VIP package, too – thank you! ❤️) In case you missed it, here’s what is happening the weekend of September 9th… 📽FREE 4-hour Masterclass Premiere Screening Party – sign up for the…
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🧶Level up your yarn game – it’s on us!

Happy Yarnday, Mandy! I don’t know about you, but it’s not often I finish a Work In Progress ahead of schedule… 😅 But that’s exactly what’s happened with our next Knit Stars Masterclass Premiere Season! The Stars of our upcoming Premiere Masterclass Season and our stellar production team have truly leveled up this year. The…
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🧶An ode to a yarn car

She was such a good girl. I got her in May 2010, on a car carrier from California. She only had a few thousand miles on her. I knitted a swatch with bulky white yarn. Brent scanned it and designed a wrap. And the Loopsmobile was born. I had never really been a “car person.”…
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🧶Knitting and the north…pole?

Sometimes our Stars have hobbies outside of fiber arts that surprise us in the best possible way. During our pre-production meeting with upcoming Season 8 Star Hélène Magnússon, I casually asked what she does when she’s not knitting up gorgeous traditional Icelandic lopi sweaters. Her answer surprised and delighted us. “Well, there’s the pole!” Hélène…
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🧶Sneaking in stitches

Have you ever snuck away to a hiding place to knit, dear reader? The car…the craft closet…maybe even the bathroom? When my kids were small, I would make deals with myself. I’d allow myself to knit after all the laundry was done (but is laundry really ever done???) or if I got the kids in…
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🧶Your closet’s new favorite accessory

A few months ago, Sophie took the world by storm. It was easy to see why. She was classically chic. Feminine. And simple, in the best possible way. Photo by PetiteKnit The Sophie Scarf by PetiteKnit is worked back and forth from tip to tip, in simple garter stitch (all knit stitches) with an easy,…
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🧶 A rookie mistake we can all learn from

Hello dear reader, This is so embarrassing! After 30 years of knitting sweaters – due to an absolute brain fart – I made a rookie mistake and had to completely start over on my Balloon Cardigan. 🤦‍♀️ I know a bunch of you have cast on to make your own beautiful Balloon Cardi along with…
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🧶Is it time to make your mark?

  What’s on your summer reading list right now? I just finished up “Lessons in Chemistry” by Bonnie Garmus which was a fun and feminist beach-read break from my usual nonfiction reads. To me, the long, lazier days of summer are a great time to depart from the norm and read something you wouldn’t usually…
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🧶Cast on with me?

  Hot Luke and I are not moving to Montana, y’all. Not that there’s anything wrong with Montana. It’s just that, for more than a year, we’ve lived in a 300-sq-ft temporary space in South Florida where I didn’t know a soul, and he left each morning before sunrise and returned after sunset from the…
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🧶Summertime and the knittin’ is easy

  This past week, I was in Tulsa, hanging out with the awesome Flagship crew. If you haven’t been in lately to chat with my kind and helpful teammates, pet the new Hot Loops projects and get a heapin’ helpin’ of inspiration, you’re overdue! ⏰ To give our team a bit more ease and flow…
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🧶Fabulousness and Fuwa Fuwa

If you take nothing else away from this week’s newsletter, let it be this: Go follow the fabulous Nancy Ricci @gettingpurlywithit. This woman knows how to squeeze the most juice out of life! For the online debut of the new Hot Loops Wall collection last week, Nancy put on a knockout black gown and mixed…
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🧶The new Hot Loops Wall is here! 🔥

It all started 18 years ago this week, with a dream and an idea. A dream to build a more modern, friendlier yarn shop. And an idea to build a whole wall of yarn where you could find a great project, fast. Last night we debuted our 35th Hot Loops Wall. And thanks to the…
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🧶 Ode to a reluctant model

This week, as we’re scurrying around preparing to reveal our 37th Hot Loops project wall… The “OG” Hot Loops model is graduating from college. Since we opened the doors of our first yarn store in 2005, you’ve watched my youngest, Mallory, grow up. Funny story: Mal has always been a bit of a reluctant model. At…
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🧶 Guess who’s the featured dyer for the spring Hot Loops wall

Hello yarn lovers! Call me smitten. Call me a proud mama. Together, we’ve done it again – we’ve created quite a stir in the yarn world! Hundreds have joined the new Knit Stars Yarniverse since we rolled it out. I love what Ash has to say… “It is so refreshing and humbling to be a part of…
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